Episode 41
How Podcasting Can Unlock Business Growth (with Karen Roberts)
As a podcast listener, you understand the value of podcasting. But this episode takes it to the next level. Karen Roberts shares why starting your own podcast can be the growth unlock you've been looking for in your business.
Specifically, Karen shares:
- How podcasts showcase your value and stand out from the crowd.
- Why podcasts are more valuable than social media content.
- The exact ROI of starting a podcast for your business.
Mentioned in This Episode:
About Karen:
Karen Roberts is a seasoned fitness industry veteran with over 25 years of experience who made a bold leap into the digital space. After successfully guiding coaches through the transition to online entrepreneurship, she hosted her inaugural online summit in 2020. Mintwave Radio recognized her expertise and invited her to launch a weekly show, 'A Coffee with Karen - a cup of positivity with just a sprinkling of wu wu podcast,' breaking free from the constraints of traditional radio.
Having interviewed countless coaches, consultants, therapists, and healers, Karen uncovered a common thread: the power of sharing personal stories to expand influence and audience reach. In 2021, she took charge of the station, founding the Raising Vibrations Podcast Network, driven by the realization that providing a platform was insufficient. Karen identified a need for a comprehensive strategy, leading her to join forces with Evans Putman the founder of Podcast Profit School.
Currently residing in the top 1% of podcasts globally, Karen empowers others with coaching services and comprehensive post-production support through her business, ensuring her clients not only reclaim their time but also achieve a tangible return on investment for their podcasting efforts.
Let’s Connect!
Work With Me: growthdirective.com
About Angela
Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs.
Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.
Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.
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